Social Media
With over five years of experience in both art direction and execution, I have intimate knowledge of what moves the needle for both paid and organic social while working at Teladoc Health. During my active ownership of the channel, we got over 4 million impressions and 48k clicks.
Teladoc Health
Custom Product Pages
Copywriting: Mariah Lusian | Art Direction: Elise McGuckin | Animation: Santiago Descalzo | Production Design: Paula Clemmons
My team was tasked at Teladoc Health to customize the search experience on Apple’s App Store with custom product pages. My role as Art Director was to deep dive best practices and see where we could shine with our specific offerings. I partnered with Product, animators, and my copywriter to create an accurate and engaging experience to drive app downloads.
Teladoc Health
Brand Launch
Copywriting: Casey Cummins | Art Direction: Elise McGuckin | Animation: Zach Hoag
During Teladoc Health’s rebrand, I developed social announcements for both organic and paid. I partnered closely Brand Management and established creative guidelines for our social channels with animation and visual styles
Teladoc Health
Paid & Organic
Copywriting: Casey Cummins, Liz Jarell, Mariah Lusian | Art Direction: Elise McGuckin | Animation: Elise McGuckin, Zach Hoag, Santiago Descalzo
I have touched many social media posts for Teladoc Health — whether it’s art direction, creative direction or animation, I’ve experienced a variety of roles. No matter what role I have, I always keep the audience insights top of mind to ensure our message is impactful and engaging.
One successful example:
Teladoc Health’s organic social Valentines Day post had 2.2% above average performance than existing organic social posts.