Video
Along with short-form animation development for social media, I have been involved with multi-faceted long form video projects as an Art Director. From concept to storyboarding to animation/filming direction, I like to be heavily involved to ensure the end product aligns with our goals and audience insights.
Teladoc Health
Brand Video
Copywriting: Mariah Lusian | Art Direction: Elise McGuckin & Piper Gladhill | Animation: Santiago Descalzo & Micaela Guzman
For three years, I co-lead the creative awards committee and one of my responsibilities was to art direct video submissions. This video told the story of Teladoc Health’s rebranding and the value the company has worldwide as a champion for a healthier ever after.
I partnered with Brand Management, our Group Creative Director, animators, copywriters, and designers from conception to execution while meeting quick timelines and budget constraints.
Teladoc Health
Member Story Series
Copywriting: Mariah Lusian & David Harp | Art Direction: Elise McGuckin | Video Production: Adam Westrope
With a lack of awareness of Teladoc Health’s Diabetes Prevention Program, I was part of a team to solve that problem by creating videos to drive awareness and engagement.
I partnered with the VP of Creative, the Group Creative Director, Brand Management, Marketing, designers, copywriters, and a film studio to develop these stories from concept to completion.
My copywriter and I developed this powerful story championing the success of a member of our program and advocated heavily for her to meet her health coach on screen. We successfully convinced all stakeholders of the story direction, and because of that, it is the highest downloaded Diabetes Prevention Program video and chosen as the primary promotional video.
